Sentences with phrase «young beer drinkers»

To summarize Andrew Katz, the brand needed someone to connect with young beer drinkers while keeping the original character's rough roguishness.

Not exact matches

As beer sales have soared in recent years, competition has become fierce, pushing Dos Equis to switch up its strategy as it goes after younger drinkers.

Those younger - generation fans are generally beer and spirits drinkers and Mr Clarke says even if the company can persuade just 1 per cent of them to try its Wolf Blass range it will be a big winner.

The younger generation of drinkers are drinking liquor and not beer.

But I ve seen in ireland and northern irland normal people, workers, drinkers watch it in the pub at the television with their guiness (no beer at all to me) as a young man, like we here watching football (soccer)- that was completely new to me.