With a nip here and a tuck there, Madison Avenue is putting new faces on old brands that
young shoppers tend to disdain as, well, just too old - fashioned.
According to TransUnion, the typical auto insurance shopper is younger, and
those younger shoppers tend to be women.
Not exact matches
While elders
tend to prefer print and
younger shoppers search primarily online, neither group sticks exclusively to one format.
Holiday homebuyers, just like the swarms of Black Friday midnight
shoppers,
tend to be part of the
younger generations, although sources say all types of homebuyers are looking for similar things, regardless of time of year.