Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of
younger affluent customers.
Not exact matches
Although these are most definitely not iPads, they may bring a new kind of
customer into the marketplace — particularly
younger Canadians with less disposable income than the
affluent early adopters.
These moves are less about capturing more
customers than they are about collecting more dollars from its existing set who are
young, urban, and
affluent — or, in other words, extremely desirable.
Threads Styling is pioneering a new luxury retail model that uses social platforms to reach its
young,
affluent customer base in a personal way.
Even though its styling was polarizing, featuring more bulges than Sylvester Stallone in his Rocky heyday, Hyundai Motor America officials say the Santa Fe succeeded in attracting
younger, more
affluent buyers, transforming the brand's
customer demographics.
Lexus might lose some of its older
customer base, but will likely gain a
younger, yet just as
affluent crowd thanks to this bold move.
The Catera is designed to appeal to new
customers for GM's luxury division:
affluent baby boomers who now drive German and Japanese luxury or performance cars.Cadillac promises an innovative marketing campaign to reach out to a
younger and more culturally diverse population.
According to Ford's luxury division, the Lincoln MKC has done its part in bringing «
younger, more
affluent» buyers into showrooms, as well as attracting its share of female
customers.
Of course, it helped that the local
customer base — which Andy describes as being filled with somewhat
affluent and highly educated
young families — turned out to be the perfect audience for this retail evolution.