So it's becoming widely accepted and even now
the younger media buyers are telling their bosses that this is what they watch.
CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert
young media buyers into buying space on premium news sites.
Not exact matches
Ford Motor Company's sales, marketing and service chief, Mark LaNeve, confused me when he explained in his Midwest Automotive
Media Association keynote speech here that the Ford Explorer with the Sport Appearance Package is «a huge hit with
young, affluent
buyers coming out of luxury brands...» Huh?
The
younger generation of up - and - coming home
buyers - labeled in the
media as Millennial home
buyers - seems to wear the labels of lazy, entitled and broke.
My clients don't do FB and social
media in regard to real estate, except for one
young first time
buyer, who grew up using social
media.
(For insight into
young buyers, see «
Media - Versed Gen X Can Spot a Sales Job,» Today's REALTOR ®, March 1997, page 25.)
Gorbach concedes that many
buyers and sellers want to work with
younger agents who are savvy with social
media and electronic transactions.
While many agents use social
media sites like Facebook and Twitter, others are turning to different, more personalized platforms to reach
younger buyers.
Agents are specifically trained on marketing techniques to draw in
young buyers — i.e. social
media, professional listing photos, communication preferences, etc..
Young buyers can connect with many of the new designs and features being included in homes built by NAHB members at its social
media communities and website, nahb.org.