According to the automaker, the new model will be a «fun to drive» car, created for
younger new car buyers.
The gender gap does narrow among younger consumers to the point where it is essentially zero among
youngest new car buyers (age 20 - 25).
Not exact matches
The
new all - aluminum XK is touted as the saviour of the company and it may well be, offering the opportunity to extract design from the stagnation of retro looks, but surely a smaller, less expensive sports
car would make Jaguar exciting to
younger buyers again.
But with the
new Si — which is built alongside the
new CR - V in England — it's plain to see that Honda has injected the
car with a dose of attitude to lure more
young male
buyers into the Civic fold.
Based on
new front - drive platform developed by Mercedes - Benz for its A-class family, the Q30 features a slightly raised ride height, sweeping roofline and confident styling, all aimed at winning sales from
younger buyers who are predicted to make - up 80 per cent of global luxury
car -
buyers by 2020.
After the success of the FR - S, Scion appears to be keeping its focus on sporty models with the reveal of a
new concept
car targeted at
younger buyers.
«The
new Honda Accord Hybrid is the ultimate Accord — the most refined, technologically sophisticated and, of course, most fuel efficient in the lineup,» said John Mendel, Executive Vice President of the American Honda Motor Co., Inc. «With Accord already America's most popular
car three years running and the best - selling midsize
car to
younger buyers, we think this
new hybrid model will add considerable momentum for the Honda brand.»
The
New Yorker, starting at $ 25,971, caters to the more traditional American luxury
car buyer, while the more expensive LHS is aimed at
younger, more import - oriented
buyers.
According to Don Esmond, Toyota Division senior vice president and general manager, Matrix is the result of listening carefully to what is most - important to
young new -
car buyers.
The
new - generation model delivers the kind of in -
car technology that'll appeal to more than just
young and first - time
car buyers while it's fundamental strong suits will make you appreciate the simpler things, like the way it darts through corners.
The
new 2013 Acura ILX represents a
new trend that is going on with luxury automakers; building subcompact and compact vehicles that are designed to lure
younger car buyers into the brand.
BMW hopes its
new X2, arriving in Canada next March, will appeal to active,
younger car buyers looking for a uniquely individual
car when it launches its first lifestyle crossover.
With an aggressive
new look and thoughtful interior appointments, the
car does much to give
younger luxury
buyers plenty to think about when considering a purchase in this competitive segment.
Those qualities are all embodied in the 2 Series, although BMW's smallest
car is also part of a
new push by German automakers to appeal to
younger buyers looking for a gateway drug into the luxury lifestyle.
Over the past year, Chevy has conversed with
young consumers across the United States and based on their feedback these two concepts explore the styling and functionality this group of
new buyers says they are looking for in a
car.
Despite the price difference, the SLK and the Z3 are both aimed at a similar, double - barrelled target:
younger, less - well - heeled
buyers with no children who are
new to the brand, and older, loyal
buyers who will want the
new model as an additional
car.
HOT SPRINGS, VA. — Struggling with a flat market for traditional luxury
cars, the restyled Lincoln Town
Car must attract
new,
younger buyers, Lincoln marketing executives say.
Mercury also is counting on its
new Australian - built Capri convertible sports
car, to attract
younger buyers.
But, alas, there is little about the
car to attract
new,
younger and more affluent
buyers, who tend to see the Grand Marquis and its Ford cohort as the motorized symbols of faded decadence.
The
newest member of the Baojun passenger
car lineup is targeted at
young buyers who seek a a multi-functional yet stylish vehicle.
More importantly, the
new 5 Series is sportier to drive than its older model and that will certainly attract a lot of
young buyers to the
car.
The current - generation Civic continues to be a significant entry - point to the Honda brand for
younger buyers, introducing on average more than 90,000
new -
car customers under the age of 35 to the brand every year.
Among American automakers, Cadillac has brought out
new versions of its best - selling Seville and Eldorado; both
cars are designed to attract
younger buyers.
The Metro's price makes it a
car for the
young and first - time
buyers, an alternative to a used
car that carries a
new -
car warranty.
As more college - age Millennials and recent grads enter the
new - and used - vehicle market, they are expected to demonstrate less brand loyalty and more wariness of overspending than their forebears, and with good reason: Saddled with student loans,
younger buyers are less likely to make an aspirational purchase and more likely to look for a competitive price on a reliable
car.