One of the more famous names, at least to
yuri fans, was «Morinaga Milk», a mangaka who had a short yuri series running in Ichijinsha's Comic Yuri Hime, a magazine devoted to «Girls» Love» manga, usually of the Story A variety (I like this girl, hey she likes me back, look we like each other) as mentioned several times by Erica Friedman on her Okazu site.
Erica cites reasons including a poor buying market,
fans lack of interest in digital titles and a lack of support from North America's largest publisher of
yuri, Seven Seas.