The word "bluff" means to trick or deceive someone by pretending to be confident or having a strong hand in order to make them believe something false. Full definition
This is where the tourist hotels are located, perched on bluffs overlooking water that moves farther and farther away. (religion-online.org)
Los Angeles (CNN)- Every Christmas for the past 60 years, Nativity scenes have dominated two blocks of a park on bluffs overlooking the ocean in Santa Monica, California. (religion.blogs.cnn.com)
Located on top of the beautiful coastal bluffs of La Jolla sits the world renowned Torrey Pines Golf Course. (lodgetorreypines.com)