The phrase
"customer proposition" refers to the benefits or advantages that a business offers to its customers. It represents the unique selling points or reasons why customers should choose a particular product or service over others.
Full definition
Synonyms for individual words can be found below.
«customer»
«proposition»
Sentences with «customer proposition»
- With the combination of our talents we are on our way to offering the exceptional customer proposition to which we both aspire,» said James Daunt, Managing Director of Waterstones. (phx.corporate-ir.net)
- He also stated that Aviva Affluence is a total customer proposition designed for a particular set of audience aiming at multiplying their wealth. (policybazaar.com)
- During the past six years, he has reshaped the customer proposition and commercial offer which contributed to the successful turnaround of Savers» financial performance. (aswatson.com)
- (see all
sentences)