The word "foofaraw" refers to unnecessary fuss or a lot of noise and commotion over something unimportant. It can describe something that is flashy or showy, but lacks substance or importance. Full definition
foofaraw with these frilly - willy tassels. (loveoribel.com)
A parade of hearings confirmed that, despite all the melodramatic foofaraw of the Climategate «scandal,» no scientific misconduct had taken place. (hubpages.com)
It's only now, after publication and while navigating the circuitous machinery of the publicity foofaraw, that I've come to understand who the audience for SLIMED! (bookpage.com)