The word "lifecycle" refers to the different stages or phases that something goes through from its beginning to its end. It describes the complete span of time or process of development and existence of a particular thing. Full definition
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Their automotive service supports the entire product lifecycle of a vehicle. (sema.org)
It's all about the complete lifecycle management of a title from its initial announcement right the way through launch and then months and years after. (mcvuk.com)
A dynamic project team leader with solid experience in product lifecycle management and in successfully launching hardware and software products worldwide. (members.climber.com)