In its simplest terms,
"match types" refer to the different ways that words or phrases can be matched in a search engine or advertising platform. It helps determine how closely a search term or query needs to match with the targeted keywords for an ad to show up or for a search result to be displayed.
Full definition
Similar and related words and phrases are presented below.
«match»
«types»
Related phrases
Sentences with «match types»
- Focus on the jobs you've held that most closely match the type of position for which you are applying, instead of listing every job in great detail. (work.chron.com)
- If you're using anything else other than pure exact matches, arguably the most important match type in your campaign is the negative keyword. (searchmarketingstandard.com)
- Most inexperienced marketers will add their keyword three times in the same ad group with all three different match types and then not bid any differently on them. (woorkup.com)
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sentences)