The word "meta" refers to something that is self-referential or about itself. It is used to describe things that talk about or analyze other things of the same kind. Full definition
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Phase two is optimizing the text on your website, which includes the development of meta tags (title, description & keywords) coded into your site that the search engines read. (attorneysonlineinc.com)
Keywords in meta descriptions do not cause ranks to go up but the improved click through rate by users seeing a keyword and a solid reason to click, can help your SEO. (legalmarketingreview.com)
Read the title tags and meta descriptions of higher ranked pages for inspiration and examples. (oberlo.com)