The word "reputational" refers to something related to a person's or organization's reputation. It focuses on how others perceive or think about someone or something. Full definition
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Even if Trump did kill the rule, do wealth managers want to risk reputational damage for reverting to pre-fiduciary practices? (newconstructs.com)
Hot hatches, after all, are not volume sellers integral to the bottom line of a car company, and there's an element of reputational risk involved should the product fall dramatically short of what rivals can offer. (autocar.co.uk)
Lastly, there is the risk of reputational damage as customer sentiment shifts towards climate change awareness or investors divert funds from fossil fuels. (greenbiz.com)