The word "siren" usually refers to a creature, often depicted as a beautiful woman, that lures sailors to their destruction with their enchanting voices and music. Full definition
The promise of easy money is the most seductive of siren songs. (nreionline.com)
Yes, I'm a beauty editor, but that doesn't make me immune to the marketing Siren call of the phrase «rubber mask.» (fashionista.com)
Clockwise, from top: Maybelline Lip Studio Color Blur in Partner in Crimson, Maybelline Color Sensational Creamy Mattes in Siren in Scarlet and Maybelline Color Sensational Vivid Matte Liquid in Orange Shot. (meijerstyle.com)