The word "trad" is a shortened version of the word "traditional." It is often used to describe something that is common or usual, and has been done or passed down for a long time. Full definition
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There are too many benefits to self - publishing for trad pub authors to ignore forever. (authormarketinginstitute.com)
For those interested in her full bio, you can read her Amazon author page, but the short version is that she's sold over 3 million books, is a force to be reckoned with in the industry, and is one of only three folks I know of who have done paper - only deals with trad publishers. (russellblake.com)
To praise the (so - called) glories of trad pubs in an article so rife with technical mistakes is hubris at its worst. (goodereader.com)