It's a piece that has both emotion (or at least faux emotion) and humor — the key elements of broad communication. (dotearth.blogs.nytimes.com)
We need to get out of the traditional venues for scientific communication, such as papers and conferences, and use broader communications tools, such as the media and the Internet. (sciencemag.org)
Some science writing jobs might have an element of editing or broader communications responsibilities in addition to researching and writing. (prospects.ac.uk)