Getting your name out there is important and using broad match keywords to bring in new Internet users by the plentiful is one way of getting things done. (searchmarketingstandard.com)
Now obviously sometimes you might not want to use broad match because of how open it is. (woorkup.com)
On the other hand, if you have too many broad match terms, then you may not get a high enough ROI on your ad campaign. (entrepreneur.com)