The phrase "business name" refers to the official name that a company or organization goes by. It is the title or label associated with a particular entity for identification and recognition purposes. Full definition
The REALTOR ® marks do not need to be separated from a member's name or real estate business name with punctuation in a domain name, email address, or username. (nar.realtor)
You must choose a name that is different from other registered business names in the state of incorporation. (rocketlawyer.com)
Looking at this company name can help us understand what makes for a good business name for your coaching practice. (coachestrainingblog.com)