Another option that will give you great value, is their points + cash bookings when you pay 3,000 points plus cash balance. (dannydealguru.com)
And better yet, these reservations are treated like any other cash booking, so you can still earn credits towards elite status in the program. (mybanktracker.com)
Additionally, you will receive a companion ticket each year on your card anniversary that can be used for economy class cash bookings. (10xtravel.com)