The part on identifying content gaps is particularly helpful and should be a taken into account by anyone doing content marketing. (contentmarketinginstitute.com)
We also analyzed content gaps in our own archive and created additional posts to make sure we were covering our subjects from every angle. (visualnews.com)
The inbound strategy continues to evolve and now includes a focus on addressing content gaps, competitive opportunities, and business expansion plans. (b2bmarketing.net)