These data can be compiled and analyzed in order to generate insights on customer behavior and product and site performance. (entrepreneur.com)
The book's message, in three sentences, is this: There is no substitute for the customer insights you can gain by observing actual customer behavior in authentic settings. (inc.com)
The not - as - obvious part of it is the treasure trove of payment data, of customer behavior data, that payment companies have. (inc.com)