The phrase "demand side" refers to the people or consumers who want or need a particular product or service. It focuses on understanding and meeting the requirements and preferences of consumers. Full definition
Reducing household electricity consumption through demand side management: the role of home appliance scheduling and peak load reduction. (mpra.ub.uni-muenchen.de)
Only demand side technological change can over the next 10 years can help here. (realclimate.org)
Both companies also won separate contracts to provide demand side response and grid balancing from their aggregated capacity. (energy-storage.news)