The phrase "firm ride" means that a vehicle has a stiff or hard suspension, making the car feel solid and stable but potentially less comfortable. Full definition
The pay - off is a slightly firmer ride quality than in rivals, although you really wouldn't call it uncomfortable. (autoexpress.co.uk)
The suspension is unchanged, though the low - rolling - resistance tires provide a slightly firmer ride. (topspeed.com)
The 4C won't be for everyone, with a small interior, limited boot space and a very firm ride — but these are also part and parcel of its appeal for enthusiasts. (carbuyer.co.uk)