Along with a daily prize of 1,000 AAdvantage miles, you can enter for a chance to win one of the following: First Class trip for two anywhere American flies One year Admirals Club -LSB-...] (pointchaser.com)
So 100,000 JAL miles for a one way first class trip from Dubai to New York wasn't so bad compared the competition, especially because you didn't have to deal with high fees or surcharges. (uponarriving.com)