Lowering the cost of full gene sequencing could spur more people to pursue one and, as a result, provide researchers with the data they need to sort out the real interesting genes. (gigaom.com)
23andme doesn't do full gene sequencing but its genotyping services already let people explore their DNA for just $ 99. (gigaom.com)
As the cost for a full gene map approaches $ 1,000, the opportunity increases for business owners to get in on the genome mapping industry. (entrepreneur.com)