If you're making gut decisions for your book about what you like, you're probably doing something wrong. (creativindie.com)
Just data decision are no good nor are emotional gut decisions in isolation. (entrepreneur.com)
«As counterintuitive as it sounds, I hypothesize that an early startup guided primarily by gut decisions from a strong strategic vision will be more cohesive and deliver a stronger offering than a startup created from a random walk of data - driven decisions.» (inc.com)