However, the transfer rates to JetBlue (and other airlines) are often terrible so it's advisable to use these points for hotel award nights instead. (upgradedpoints.com)
Registration is free, and you can earn and redeem points from Choice Hotels award nights. (upgradedpoints.com)
As a SPG Category 4 hotel award nights cost 10,000 Starpoints per night and, clearly, these would probably be put to better use in the summer months rather then in the cheap winter period. (travelingformiles.com)