You might have already read about the importance of things like keyword competition or keyword search volume when conducting your keyword research. (entrepreneur.com)
Once you have an initial keyword list compiled, you can start thinking about keyword search volume and keyword competition. (entrepreneur.com)
Both offer free digital marketing resources such as keyword search volumes, relating keywords, competitor analysis for chosen keywords, and projected costs for any future Pay - Per - Click (PPC) campaigns. (entrepreneur.com)