A "marketing stunt" refers to a clever or attention-grabbing plan or action done by a company to promote its products or services. It is designed to attract public interest and create a buzz around the brand. Full definition
In a hilarious blog entry today, the billionaire describes his best dress - up moments over the years — many of which have served as marketing stunts for burgeoning business ventures. (entrepreneur.com)
While this was a clever marketing stunt by a smartphone company, residents now want to keep the lanes. (slaw.ca)
Now, we have photos from their stay — and as with all good marketing stunts, puppies play a prominent role. (entrepreneur.com)