Forty - four percent want to receive mobile coupons and deals, which, by the way, get 10 times the redemption rate of traditional coupons. (inc.com)
Also, prepare for more marketing features to be added to search results, such as mobile coupons, custom tags and logos. (entrepreneur.com)
To cash in on in - store retailer promotions, Millennials also want mobile coupon scanning capabilities, and having to print out coupons prior to shopping could be a deal - breaker. (accenture.com)