Excellent point, I would like to see neutral reviews as well. (nutritionfacts.org)
They are suspicious of favorable reviews coming from friends and family, of critical reviews coming from competitors, and even neutral reviews that may have been planted by either party. (chrismcmullen.com)
You might want to hire external companies to leave neutral reviews instead of customer reviews, but with tens of millions of products, is that feasible? (chrismcmullen.com)