Unfortunately, the attractiveness of short hauls help to make them a top niche choice in the industry. (trucknationschool.com)
Volvo needed to boost the V60's styling to compete with popular executive cars such as the BMW 3 Series Touring and Mercedes C - Class Estate, a job it largely managed, even if it remained a reasonably niche choice. (carbuyer.co.uk)
Horsehair is something of a niche choice in the world of shaving brushes yet retains a vocal crowd of dedicated fans. (businessinsider.com)