It's a lot harder for an unknown to do this unless they have some serious marketing muscle or a good sales record. (amarketingexpert.com)
However I added here because you should be submitting for appropriate words and if and when you get lucky, it adds marketing muscle. (darcypattison.com)
While the financial aspect of traditional publishing is enticing, as well as the potential for wide distribution and some hefty marketing muscle, it is not easy to secure a publishing contract. (professionalghost.com)