The company's ultimate goal of eliminating the world's oil addiction is a good one and some of its innovations toward that end are indeed clever. (canadianbusiness.com)
There have long been filmmakers whose ultimate goal is not entertainment; the idea being that art is meant to affect, not entertain. (maddwolf.com)
Working with a career coach genuinely sharing that same ultimate goal creates and adds excitement during the process! (thecareerexperts.com)