Our experience tells us that there is a simple problem with existing online dating options: they provide either a high quality user experience or a good match, but not both. (seedrs.com)
When you change your ad text — in this case, by adding social extensions — you are hoping that this change leads to an increase in clicks from quality users. (blog.kissmetrics.com)
Keep in mind that your goal is to get quality users, not just any users. (blog.kissmetrics.com)