Built from interviews with real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options. (buyerpersona.com)
Lenders, brokers, and real estate professionals of all kinds have been fooled, primarily because straw buyers work very hard to look like real buyers. (geowarehouseblog.ca)
Because: The method of target matchmaking works best for real buyers, real sellers and trusted real estate brokers. (wineryxrealestate.com)