«This is the time of year when it really becomes acute,» said John Squire, CEO of retail analytics firm DynamicAction. (entrepreneur.com)
According to Sasha Poljsak, an analyst with Fusion Retail Analytics in Toronto, Le Château's unaided awareness among female clothing shoppers 35 - years - old and up — though still modest — has been steadily climbing, from 1 % in 2010 to 3 % in 2011 to 4 %, where it sat at the end of 2012. (canadianbusiness.com)
The company's «soft, comfortable, self - empowering brand image — which resonated strongly with female shoppers — contradicts the competitive, rugged image men typically look for in activewear,» Sasha Poljsak, an analyst at Fusion Retail Analytics wrote in an e-mail. (canadianbusiness.com)