Since they don't, that money has to go somewhere whether it's private funds raised by the school or a surplus thanks to something like increased ticket revenue. (sbnation.com)
The 3 million presumably comes from the operating costs of the business and as such is paid for by ticket revenue, shirt sales etc, ie our money. (justarsenal.com)
The camera can record dozens of violations in an hour, which means more ticket revenue coming in. (digitaltrends.com)