"To frame the question" means to construct or form a precise and clear question that effectively highlights the desired information or problem that needs to be addressed. Full definition
Note - I'm not too experienced at the nuances of framing questions in this area and many terms carry heavy meaning, some of which I might be less aware of. (politics.stackexchange.com)
Remember to frame your questions as questions and keep them as short and to the point as possible. (plea.org)
No. 5 All of the above is aimed at helping frame the question of how businesses (or people in business) ought to behave. (canadianbusiness.com)