The phrase "transaction price" refers to the amount of money or value agreed upon between two parties when they are making a deal or exchanging goods or services. It is the price that is paid or received for a particular transaction. Full definition
That's critical, because if you look at the average transaction price paid for a compact car, it's in the high teens to low 20s. (greencarcongress.com)
Before the new trading period began, subjects were asked to make a guess about the average transaction price in the next period. (nature.com)
Higher transaction prices are great for companies, but they obviously mean customers are spending more money. (cnbc.com)