The 2009 crisis resulted in huge losses in market values of companies; their book values — which are estimated from past transactions — remained essentially the same. (globaleducationmagazine.com)
The absolute valuation tries to determine the intrinsic value of the company based on the estimated free cash flows discounted to their present value. (tradebrains.in)
The core values of the company are important to consumers and resonate, prompting brand advocates to express similar values. (entrepreneur.com)