Agency pricing refers to a method used by some companies and organizations in which they set prices for their products or services based on the perceived value that those items have to customers. This means that instead of setting fixed prices, agencies use their knowledge about customer behavior and market trends to determine how much people are willing to pay for certain goods or services.
In other words, agency pricing is a dynamic approach to pricing where companies take into account various factors such as demand, competition, economic conditions, and consumer preferences when setting prices. This allows them to adjust their prices in response to changes in the market and maximize profits while still meeting customer needs.
Overall, agency pricing is an effective way for businesses to maintain control over their pricing strategy and ensure that they are able to charge what their products or services are worth in the eyes of customers.