"Brand ethos" refers to the core values, beliefs, and principles that a brand stands for. It represents the overall character and identity of a brand, influencing its actions, decision-making process, and how it relates to its customers and society.
Sentences with «brand ethos»
Partnerships that fail inevitably confuse brand ethos and / or target audience. (entrepreneur.com)
However, the contemporary offices are not restricted to the traditional definition of workspaces, rather they have become an extension of brand ethos, work culture and the principle for which a company, an establishment or a unit stands for. (entrepreneur.com)
I understand that economics does mean that brands under one umbrella will have to share parts to survive - it's finding ways to achieve that and still preserving that underlying brand ethos - that's where the true brilliance lies. (evo.co.uk)