"Emotional appeal" refers to a way of persuading or convincing someone using an emotion, such as sadness, happiness, fear, or anger. It involves trying to connect with the person's feelings to convince them of a certain idea or action.
Also, violent games have the most emotional appeal for kids. (raisesmartkid.com)
Many adopters place too much emphasis on emotional appeal and too little on research and preparation. (paw-rescue.org)
In order to create a more meaningful connection with buyers and the community, marketers start to tap into more emotional appeals in their content. (toprankblog.com)