"Emotional appeal" refers to a way of persuading or convincing someone using an emotion, such as sadness, happiness, fear, or anger. It involves trying to connect with the person's feelings to convince them of a certain idea or action.
Full definition
Many adopters place too much emphasis
on emotional appeal and too little on research and preparation.
In order to create a more meaningful connection with buyers and the community, marketers start to tap into more
emotional appeals in their content.
Second, only viral - produced videos with
strong emotional appeal make the cut, and the more extreme the emotions, the better.
So be sure to choose the projects that will make the house safe, in addition to those that
add emotional appeal.
You're still talking
about emotional appeals and preferences and values that are outside the scope of the argument though.
And I'm sure one can
include emotional appeal without including testimonials or endorsements and rather lead with visual cues, like all other marketing.
Then again, it's a line of thinking that has been aggressively promoted over the past two decades and has a
certain emotional appeal.
It's the
deep emotional appeal that comes from the possibility — however small it might be — of achieving market - beating returns.
As a result, Korean and Japanese art sometimes appears fresher and offers a
greater emotional appeal than the original Chinese painting of the same period.
Then again, it's a line of thinking that has been aggressively promoted over the past two decades and has a
certain emotional appeal.
I guess what I am trying to point out is that, if we all could really examine what we believe concerning God, especially the «how» we came to believe, we would see that we got there, not by studying biology, but by
emotional appeals of love and fear.
Leaders of the bankrupt Crystal Cathedral megachurch in southern California
made emotional appeals over the weekend for financial help — as well as extended a grateful thanks to worshippers.
At that time I was concerned that education policy was largely driven
by emotional appeals and assumed facts.»
The Ghibli can be an excellent alternative to German luxury sedans, which don't possess the same level of
emotional appeal as Maserati vehicles.
The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced
with emotional appeal.
So the new 2019 RDX is going to address all those things and, after various committee meetings, PowerPoint presentations and spreadsheets stapled in the upper left - hand corner, maybe
create emotional appeal.
«The Lexus RC Line brings to life the luxury marque's focus on
emotional appeal through a dynamic and alluring two - door coupe,» says Lexus.
More emotional appealing for the belief in God, and not actual logical arguments that demonstrate that God actually exists.
Their resume marketing, therefore,
lacks emotional appeal — how will they, as the employee, influence the employer that they are immediately qualified to solve specific PAIN?
A growing body of research reveals that women are more successful with raising small amounts of capital from many people, perhaps due to the greater
emotional appeal inherent in women, enabling them to beat the obstacles with traditional financing options, predominantly relating to gender inequality.
Campaigning for hearts and minds:
how emotional appeals in political ads work, Studies in communication, media, and public opinion.
Jaguar F - Type Review Car Tested: 2013 Jaguar F - Type Price OTR Mumbai: Rs. 1.776 crore (V6 S), Rs. 2.086 crore (V8 S) The Jaguar F - Type is a sports car with
massive emotional appeal and an exhaust note which truly thrills the aural senses.
The aim is to create clear contours and smooth surfaces that communicate high - tech while
exuding emotional appeal as a meta - level.
The RC infuses
emotional appeal into the Lexus DNA that is synonymous with reliability, quality and refinement.
«The clearly defined surfaces convey power and serenity, and we have managed to combine as
much emotional appeal as possible with as much clarity as necessary.»
The Shooting Break concept car also represents a clear indication of the
further emotional appeal of the Mercedes design idiom.
Although the idea of a downtown «arena district» intrigues me, any new development must be based in solid urban development concepts, and not in
emotional appeals from politically and financially motivated individuals.
For Leff, readers «can attest to the rhetorical power of this blend,» of mixing «playful attacks against the professional and philosophical pursuits (but not the persons)» of the prosecutors, including the powerful Cato, «deadly
serious emotional appeals,» and «deft maneuvering around the specific legal issues.»
Also, relying only on
emotional appeals ignores a deep, rich history of Christian intellectualism and scholarship, going all the way back to the apostle Paul, through Augustine and Aquinas, Kierkegaard and Schleiermacher, Niebuhr and Tillich, up to those like N. T. Wright, Alvin Plantinga, and Denys Turner working today.
The more details people hear about the issue
beyond emotional appeals and bromides of «choice,» the less people tend to support legalization.
Now, on the frontier, the same text became the basis of a highly
charged emotional appeal to leave off cursing, swearing, and sinning, and to accept the Lord Jesus Christ.
In contrast to the
celebrated emotional appeals he would issue to millions later in his life, Graham would recount that his own conversion experience was pretty platonic.
Sterling Creativeworks helps clients develop their brand's
unique emotional appeal and connect with their target customer.
(My husband also read this book, and although he highlighted this element in our discussion of the book, he reminded me that we can not entirely
avoid emotional appeals, and we both considered Knost's to be within the realm of appropriateness.)
Green Party policies are extremely similar to the ideas of Iglesias and Corbyn, the main difference is that the Green Party has very
little emotional appeal.
Although an examination of how affective rhetoric or
emotional appeals relate to politics could be easily implemented in a public opinion survey, the costs of such strategy would be enormous, let alone the fact that establishing long term patterns would be virtually impossible.
In this context, Jamaat's ideological contradiction stands exposed between temptations to choose between the nation - state by championing certain national legacies and the
internationalist emotional appeal of the Ummah.
Phrases with «emotional appeal»