The phrase "hype machine" refers to something or someone that creates a lot of excitement, buzz, or attention. It usually describes a situation where the publicity or excitement surrounding something is exaggerated or overly enthusiastic.
Sentences with «hype machine»
Twelve of these much hyped machines were placed in a row on an open plain (picture above). (lowtechmagazine.com)
Which means I can now speculate — based on my own reviews, the awards season hype machine and general industry buzz — about how the nominations will shake out. (etonline.com)
The artificial hype machine is, in my own view, one of the worst things in the industry today. (wolfsgamingblog.com)