Voting intention refers to the likelihood or preference of an individual to vote for a particular candidate, political party or issue in an election. It is an important measure of public opinion and can provide valuable insight into how people are likely to cast their ballots on Election Day. Voting intentions can be measured through various methods such as polls, surveys, and focus groups, which ask individuals about their plans for voting. This information helps political parties and candidates make informed decisions about campaign strategies and targeted messaging in order to maximize their chances of winning the election.