Build out your website to also funnel in users — We mentioned above that your website should point people to your mailing list. (bookmarketingtools.com)
Remember to showcase your opt - in form in a prominent place, such as a sidebar or anywhere above the website's fold. (webdesignrelief.com)
The above website also points out that the size of Nestle's SMA infant formula has been reduced in size from 900g to 800g, but the price remains the same. (babymilkaction.org)