Independent publishers also have one more ace up their sleeve: they don't just publish books to make a profit. (readersfavorite.com)
Xbox appeared to have a considerable ace up its sleeve with Kinect, and Peter Molyneux's Milo demo looked set to revolutionise gaming. (techradar.com)
The Kindle Fire HDX has one other ace up its sleeve in the form of its Mayday button feature, which provides free on - device video tech support. (newatlas.com)