One advantage that you have as an indie author is an understanding of the work needed to not only build your audience but make them loyal and active followers as well. (authormarketinginstitute.com)
Itzhak also has a lot of active followers on Facebook and Instagram, so we're trying to leverage that built - in audience and expand.» (deadline.com)
ManageFlitter — This is a great tool to build a target list of active followers who are interested in your genre or niche. (trainingauthors.com)